Website: www.jennyrodwell.com
The brief
Author Jenny Rodwell needed a website to introduce the basics of watercolour painting and to launch a new product -- instruction cards for learning watercolour. The site had to be appealing to newcomers to painting, and provide a hands-on "get stuck in and try" feel.
The audience for the site were people interested in learning to paint but who may have only limited experience of using the web.
Jenny also wanted a bespoke ecommerce system, simple enough for users not familiar with buying online. The shop had to interface with the NoChex transaction service.
The work
- Design, creation, styling and hosting of the site
- Creation of the shopping software (written in the python programming language)
- Copy writing for shopping pages
- Setting up of a "content management system" to allow Jenny and colleagues to easily keep the site up-to-date
- A photoshoot of close-ups to provide colour and texture throughout the site, and to explain various art techniques.